On May 6, the 5 most important weeks of the year for horse racing betting occurs. From those days, the three biggest races of the year take place.
By big, I’m not talking about prestige. Who cares about that? As online bookie agents you care about action, about cash flow going through your organizations. You care about profit. During the Triple Crown, you can make a lot of profit.
To make that profit, you’ll need the right racebook. Before getting into what makes great online racebook software, see a refresher on the Triple Crown.
What is Horse Racing’s Triple Crown?
Horse racing’s Triple Crown is comprised of 3 distinct horse races. The series starts with America’s most famous horse race, the Kentucky Derby. The Kentucky Derby, or just Derby for short, always takes place on the first Saturday in May. This year, the first Saturday in May is May 6.
Two weeks after May 6, on May 20, the thoroughbred industry runs the Preakness Stakes. 3 Saturdays after the Preakness, is the Belmont. This year, the Belmont will be run on June 10.
Since you’re a pay per head agent, you don’t need to know the particulars of each race. Just make sure to remember the dates for marketing and other promotional purposes.
Best Per Head Online Racebook Software Features
All right, now you know the three most important dates to promote horse racing betting in the online racebook. Let’s take a look at some online racebook software features. The reason is because unless the online racebook software agents use has the following two features, action on the Triple Crown is going to be less than it could be.
Lots of racetracks – By lots, I mean at least, the very least, every single major track offered in North America. Why? The reason this is important is because on a Triple Crown Race Day, tracks that aren’t even hosting the Triple Crown race offer great races on which many players might want to place a wager.
Not only that, but horseplayers, you probably offer betting services to a few, want options. They don’t just want to bet on the Triple Crown race.
Easy to make exotic wagers – Exotic bets, exacta, trifecta, superfecta, Pick 3, etc., is where the bulk of an agent’s profits are going to arrive from. Exotic wagering is more costly than straight betting (win, place, show). The payouts are much larger as well. But, it takes an incredibly astute handicapper to hit most of his or her exotic bets.
You want your players making exotic wagers. Therefore, if the online racebook software your using makes exotic betting difficult, you could miss out on action.
The per head company is offering a 3-Week Free Trial to agents wishing to make the switch. Agents should do themselves a favor and take advantage of the trial. The number to the per head company is 888-978-0688.