This year, the 2-day Breeders’ Cup Festival takes place on Nov. 3 and Nov. 4. Many of the very best horses in the world will arrive at Del Mar to race for million-dollar purses. Because the Breeders’ Cup is likely to drive massive horse racing action, I thought it a good idea to go over why racebook revenue can be a real boon to an online bookie agent’s bottom line.
Racebook Can Provide 7-Days a Week Action
The online racebook can provide 7-days a week of action. What this means is that agents can accept horse racing bet every day out of the week. Some tracks in North America even run races on Christmas Day.
Mondays and Tuesday are considered dark days in the thoroughbred industry. The reason is because on Mondays and Tuesdays the major tracks don’t often run races. However, there are many more B and C tracks in North American then there are A tracks.
Since October 3 was a typical Tuesday this year, I thought it best to use October 3 to illustrate my point. Neither Belmont, nor Churchill, nor Keeneland, nor Santa Anita ran races on October 3, 2017. Check out the tracks that did:
Presque Isle Downs
Now, check out how many races were run on Oct. 3 at each track:
Finger Lakes – 8
Fort Erie – 8
Indiana Grand – 10
Mountaineer – 9
Parx – 9
Portland Meadows – 9
Presque Isle Downs – 8
Thistledown – 8
Zia Park – 9
That’s 78 horse racing events on a dark day. That’s a lot of betting possibilities on a day with no football, no basketball, and only a single baseball game.
No Off-Season for Horse Racing
The Breeders’ Cup World Thoroughbred Championships is the Super Bowl of horse racing for the American horseplayer. If you’re an agent that provides wagering services to any horseplayer, you’ll receive the most money through the racebook during the 2-day Breeders’ Cup Festival.
Although the Breeders’ Cup is thoroughbred racing’s Super Bowl, it doesn’t mean that the thoroughbred racing season ends after the Breeders’ Cup. In fact, there is a track that runs races at each time of the year in California, Florida, New York, and Kentucky. Gulfstream Park in Florida runs year-round. Gulfstream just changes venues from one-track to another.
Since there’s no off-season for horse racing, per head agents can always market horse racing on days that are dry, like Tuesdays during football season. If agents are creative with their marketing messages, they could turn the online racebook into a strong, almost weekly, revenue stream. There is no better time to try out new marketing messages around the online racebook than right now, about a month before the Breeders’ Cup World Thoroughbred Championships.
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