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The 2018 Breeders’ Cup World Thoroughbred Championships take place under the Twin Spires at Churchill Downs, home of the Kentucky Derby, on Nov. 2 and Nov. 3. The National Thoroughbred Racing Association has dubbed Nov. 2 Future Stars Friday. All 2-year-old Breeders’ Cup horse races take place on Nov. 2. On Nov. 3, dubbed Championship Saturday, the best horses in every racing division from throughout the world compete for huge purses.

It’s no better time for pay per head agents to promote the online racebook then during the run up to the Breeders Cup World Thoroughbred Championships. Check out the races on each day along with what you must do to prepare for the 2018 Breeders’ Cup.

Future Stars Friday on Nov. 2

Juvenile Turf Sprint

Juvenile Fillies Turf

Tito’s Handmade Vodka Juvenile Fillies

Juvenile Turf

Sentient Jet Juvenile

Breeders’ Cup Champions Saturday on Nov. 3

Filly & Mare Sprint

Turf Sprint

Dirt Mile

Maker’s Mark Filly & Mare Turf

TwinSpires Sprint

Mile

Longines Distaff

Longines Turf

Classic

Here’s a list of the best way per head agents can prepare for the influx of online racebook action during the 2-day Breeders’ Cup Festival.

  1. Set max betting limits on all future Breeders’ Cup race betting options

You must max betting limits on every horse to win any Breeders’ Cup Race. Even if you’re a horse racing expert and don’t believe chalk Accelerate can win the Classic at +220, you must set max betting limits. If you don’t, you could be on the hook for plenty of dollars.

  1. Pro horseplayers don’t play many Breeders’ Cup races

Pro horseplayers don’t play many Breeders’ Cup races because they know how competitive the Breeders’ Cup World Thoroughbred Championships are. The best connections, best jockeys, and best horses from throughout the world travel to the site of the BC. There’s too much talent in every race, which makes handicapping almost moot.

The 2-Day Festival wasn’t created for professional horseplayers. The NTRA created the Breeders’ Cup for casual horse racing fans and new horse racing fans.

If you text your professional horseplayers, forget it. They don’t care about Breeders’ Cup races.

  1. Use Breeders’ Cup races to turn sports bettors into horseplayers

What you should do is turn sports bettors into horseplayers. Betting on horses is an art. It takes expert money management skills as well as knowledge beyond basic sports knowledge. Why would anybody want to bet on a horse race, then, if it’s so difficult to cash? Odds. Greed. The allure of winning big dollars.

It’s the same reason people put $500 on red. Horse racing odds are much higher than odds on a football or basketball game. If you educate your sports bettors to this fact, they should wager on horse races. Really get them excited about the massive Breeders’ Cup pools and the fact that every BC race should be nationally televised.

  1. On Breeders’ Cup race days, set max betting limits and max win limits

Online bookies must make sure that they set both max betting limits on individual races and max win limits on individual races. If you’re new to running an online racebook, don’t set a max betting limit on any race higher than $200. By that, we mean you shouldn’t allow your players to wager more than $200 on any single race. They can wager $100 on a trifecta, $100 on a horse to win, etc.

They can break up the $200 anyway they want. But, they can’t wager more than $200 on any single race. The reason is because you pay out track odds, but you don’t partake in the track takeout.

Churchill Downs makes 20% of every dollar wagered on a horse to win a race. They don’t share that 20% takeout with you. You make profit on money lost, which means you must manage potential money won on every horse race.

On the flip side, you must control the amount a single player can make on a horse race. When it comes to Breeders’ Cup races, balloon payments, inordinately large payouts, are the norm. How much will you allow your players to make on a single race? $1,000? $5,000? Whatever it is, make sure your players are aware of what it is.

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