Changing player limits isn’t always easy to do. Pay per head agents can run into trouble when changing player limits. If agents lower a player’s limit, that agent could be in danger of running off a client. If agents raise a player’s limit, that agent could be in danger of pushing a client into a repayment plan.
Due to the sensitivity of changing player limits, I’ve written down three situations where changing player limits may be necessary.
Upon Player Request
A player might have a request that you raise his or her limit. If the player has shown a history of paying the agent on time and to the agent’s specifications, raising that player’s limit might be just fine. But, if a player is in too deep (each per head agent has his or her own definition of what’s too deep), raising that player’s limit makes no sense.
Agents should always lower a player’s limit upon request. If a player wants to lower his or her limit, whether that player has been winning wagers or losing wagers, the bookmaker should do it. A player may have unknown reasons why he or she wants to lower their limit.
It’s good customer service to help players manage their bankrolls. Voluntarily lowering their wagering limits is one way for players to do this.
After Multiple, Timely, Payments
If a player has made consistent, timely, payments over a set period, online bookie agents should consider raising the players wager limit. Again, this depends on the agent’s personal idea of what constitutes consistent, timely, payments. It’s important to keep the relationship in good standing, meaning there’s risk in raising limits for any player that doesn’t win wagers. But, rewarding clients that pay consistently and on time is usually a good thing.
After Multiple, Timely, Payouts
This is the hardest reason to change a player’s limit. The reason is because 99.9% of the time, a per head agent must lower the limit on the player because that player wins too much. It happens.
One rule of caution, never lower the limit on a pro player. Pro players talk. If an agent lowers the limit on a pro player, there’s a chance that other pro players who work with that agent could head for the door.
But, lowering limits for casual players, although discouraged and frowned upon, may be necessary. As a business owner, your most important responsibility is to your business. If a casual player suddenly gets hot to the point where he or she appears to be winning wager after wager, and you’ve determined that unless that player cools down you could have a problem making payouts, lower the limit.
Also, let the player know why you are lowering his or her limit. That player might still leave you, but at least you’ve saved your business, and you’ve been an honest bookmaker.