The Super Bowl is Sunday, Feb. 5. That’s not too far away. Since you’re an online bookie agent, you should be seeing plenty of action on Super Bowl Futures. This is particularly true since there are only three weeks left in the 2017 NFL Playoffs.
Action requires management. It’s almost just as important to manage Super Bowl future betting as it is to manage playoff game betting. See below for 3 Tips that should help you manage Super Bowl 51 betting.
Mass Edit to Create Max Betting Limits
This is a no-brainer for most of you. If you’ve been a pay per head agent for a while, you know that the best way to manage future prop betting is by setting max betting limits. Pro players are experts at taking advantage of off-kilter future prop betting odds. The Super Bowl is especially prone to being taken advantage of.
The best way to set max betting limits is to use the mass editing tool. Per head reps are available for any questions on how to use the tool. The mass editing tool allows agents to efficiently, and quickly, make changes to all their players in their books.
Cut Off Betting on Favorites after Action Threshold
You should create an action threshold on Super Bowl 51 betting favorites. The favorites are currently, as of Jan. 12, the Dallas Cowboys in the NFC and the New England Patriots in the AFC. An action threshold is simply a dollar amount that signals to the agents to shut off betting. Use the schedule limit override tool to cut off action on favorites once the dollar limit threshold has been reached.
Promote Betting on Favorites at Lower Odds
Once the schedule limit override on Super Bowl 51 favorites has run its course (it could be a day, a few hours, or even weeks, it’s up to you!) the odds on the favorites should be lower than what they were before. This is even more true if a dog has upset a favorite. For example, if Green Bay beats Dallas this Sunday in their NFL Divisional Playoff game, the odds on the Packers should be around 3 to 1 to win the Super Bowl. They’ll be no worse than the second choice in the NFC and no worse than the third choice to beat the AFC team. Promote betting on this new favorite via email blasts, text messages, and word of mouth.
Super Bowl 51 futures betting figures to get heavier for bookmakers the closer we approach Feb. 5. Per head agents should prepare for the onslaught of bets on favorites. Call 888-978-0688 with any questions.